Privacy Policy

This policy was last updated on November 19, 2007

This privacy policy is designed to inform you about the information Schlitz Beer collects at this website, why we collect such information and how we will handle information we learn about you from your visit to our website. This Policy will also provide you with instructions on what to do if you don’t want to share personal information with Schlitz Beer when you visit our websites. Access to Schlitz Beer’s websites is restricted to people of legal drinking age, including access to all advertising and marketing information on the site. Your use of this site signifies your assent to our privacy policy. If you do not agree to our privacy policy, please do not use the site.

The website is intended only for persons of legal drinking age. Date of birth verification is required at the entrance of the website and age verification prompts may also be located within the website. If someone under the legal drinking age has provided us with personal information by obtaining access in violation of the website access restrictions, Schlitz Beer asks that the parent or guardian of that person contact our Consumer Information Center Upon receiving your request, we will promptly remove such information from our records.

We reserve the right, at our complete discretion, to change, modify, add or remove portions of this policy at any time; however we will not retroactively change how we share your personal information without your consent. Please check back periodically for any changes we may make to the policy, as your continued use of this site following the posting of changes to these terms will mean you accept these changes. We urge you to read the complete privacy policy below, as well as our terms and conditions. Please note that different websites operated by the Jos. Schlitz Brewing Company may be subject to different privacy policies. Please check the privacy policy of each site.

Personal Information We Collect

We may ask you for your first name, last name, e-mail address, birth date or age, street address, city, state, zip code, mobile or other telephone number. We may also ask for your comments, suggestions, or other information relating to our site, our products or services, or the company. Other specific types of information may be requested in connection with contests, sweepstakes, other promotional offers or other marketing efforts. Also, your domain, referring site, operating system and browser information may be automatically collected when you visit our site

Our primary purpose in gathering this personal information is to improve our products and services, gain aggregate information on what pages people visit as well as to customize future visits to the site (as applicable) and inform you of products, services and special promotions that may be of interest to you. For example, we may use your personal information to notify you that you have been selected as a winner or potential winner of a contest or sweepstakes sponsored by Schlitz Beer, to send you current Schlitz Beer information or offers (if you have given us permission to do so), or for other purposes as described when you submit your information. Please note that this website does not collect or process orders for merchandise; if you want to order merchandise, you will be redirected to the website, which has a different privacy policy. Please review CMG’s privacy policy before ordering any merchandise.

You can also “opt-in/opt out” of certain uses of your personal information as well as review or request changes to your personal information by following the instructions on the websites.

Other Information We Collect

Cookies are used on many of Jos. Schlitz Brewing Company’s sites. A “cookie” is a small file that we save on your computer’s hard drive that contains non-personal information. Our cookies help to give you faster access to pages you have already visited, allow you to personalize your pages, and help you to participate in activities or events on the site. They also assist us in customizing our offerings to you. If you leave the site and then return, cookies will tell us what things you have already collected so that you do not have to start all over again. Cookies store multi-page data entry until data is submitted to a database (i.e., in connection with an extensive poll or survey), and prevent further participation in a poll or survey by a particular browser. At sites that offer shopping, cookies keep track of items in your shopping cart. Cookies do not contain any personal information about a specific user, and we do not use cookies or other non-consensual methods to take personally identifiable or online contact information about you off of your computer. We do not use cookies for direct marketing or promotional purposes, and cookies are not used at this site to collect information specifically about you for sharing with third parties. We may also use other technology to provide us with other important anonymous information, such as when an e-mail has been opened.

Information You Share With Us

When you interact with the site, you may set up your personal profile, form relationships, send messages, perform searches and queries, add pictures, add video, and transmit information through various channels. We collect this information so that we can provide you the service and offer personalized features. In most cases, we retain it so that, for instance, you can return to view prior information you have sent or easily see what your friends are doing. When you update information, we usually keep a backup copy of the prior version for a reasonable period of time to enable reversion to the prior version of that information. You post User Content (as defined in the Schlitz Beer Terms and Conditions) on the Site at your own risk. Please be aware that no security measures are perfect or impenetrable. We cannot control the actions of other Users with whom you may choose to share your pages and information. Therefore, we cannot and do not guarantee that User Content you post on the Site will not be viewed by unauthorized persons. We are not responsible for circumvention of any privacy settings or security measures contained on the Site. You understand and acknowledge that, even after removal, copies of User Content may remain viewable in cached and archived pages or if other Users have copied or stored your User Content. Any improper collection or misuse of information provided on the site is a violation of the Schlitz Beer Terms and Conditions and should be reported If you choose to use our invitation service to tell a friend about our site, we will ask you for information needed to send the invitation, such as your friend’s email address. We will automatically send your friend a one-time email or instant message inviting him or her to visit the site. Schlitz Beer stores this information to send this one-time invitation, to register a friend connection if your invitation is accepted, and to track the success of our referral program. Your friend may contact us at to request that we remove this information from our database.

Sharing of Personal Information

We want to be very clear: We do not obtain personal information about you at this site other than that which you choose to provide, and we will not sell, rent, trade or otherwise disclose the personal information you provide us to anyone outside of the Jos. Schlitz Brewing Company or their advertising and promotional agencies and consultants for their commercial marketing purposes, except in those specific instances where you expressly give us permission to do so. Notwithstanding the foregoing, we reserve the right to collect, use, and disclose any information, including but not limited to, personally identifiable information, we may deem necessary, in our sole discretion, to comply with any law, regulation, legal request, or government request. Without assuming any obligation to do so, we also reserve the right to collect and share any information we deem necessary to investigate or take action in connection with suspected fraud, illegal activities, possible harm to persons or property, or as otherwise required or permitted by law.

From time to time, certain pages on our website permit visitors to send e-mails containing content/copy prepared by or on behalf of Schlitz Beer to friends, acquaintances or other third parties (“Third Parties”) via an automatic technical process, simply by inserting the e-mail addresses of the Third Parties where indicated (“Tell-A-Friend pages”). Schlitz Beer does not collect or retain Third Party e-mail addresses inserted on Tell-A-Friend Pages. However, if your e-mail address is inserted as a Third Party e-mail address by a website visitor using a Tell-A-Friend Page, you may receive an e-mail at the request and direction of the visitor via the automatic technical process, even though you may have previously indicated that you do not want to receive e-mail from us. Please note that such e-mails are sent by and at the direction of the website visitor, not Schlitz Beer, and your receipt of such e-mails is not a violation of this Privacy Policy.

How to Contact Us

If you no longer wish to receive offers or information from this site, if you would like to obtain a copy of the personal information gathered by this web site, or if you would like to correct or delete such information from our website’s marketing database, you can always send us an e-mail with your concern or question by visiting our CONTACT US section of

Special Notice to California Residents

Under California Law SB 27, California residents have the right to receive, once a year, information about third parties with whom we have shared information about you for their marketing purposes during the previous calendar year, and a description of the categories of personal information shared. To make such a request, please send an e-mail, including the phrase “California Privacy Request” in the subject line, and provide us with your name, address, and e-mail address. We will respond to you within thirty days of receiving such a request.

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