Friday, September 19th, 2014 View Image
Always focus on #TimelessTaste. #Schlitz photo: @rabbitholemag
Friday, August 29th, 2014 View Image
Perfect the poolside pour. #TimelessTaste #Schlitz
Sunday, August 3rd, 2014 View Image
Make today memorable. #TimelessTaste #SchlitzSundays #Schlitz
Tuesday, July 22nd, 2014 View Image
The ring wasn’t the only scene at the #SchlitzBouts. #TimelessTaste #Schlitz
Sunday, July 20th, 2014 View Image
Thank you to everyone who attended and those that helped produce the #SchlitzBouts. Together we created a truly memorable experience. #Schlitz #TimelessTaste #Chicago
Wednesday, July 16th, 2014 View Image
#SchlitzBouts update: Stephen DeRosa, who plays Eddie Cantor on #BoardwalkEmpire, will be performing with the B.S. Brass Band. July 17th LoganSquareBouts.com #Schlitz #TimelessTaste
Sunday, July 13th, 2014 View Image
The training continues. #SchlitzBouts – July 17th at #LoganSquare Auditorium. Tickets at LoganSquareBouts.com #Schlitz #Chicago
Thursday, July 10th, 2014 View Image
Hoisting #TimelessTaste. Regram from @harrisonandpike #Schlitz #Sailing #Newport #BoatShoes
Monday, June 30th, 2014 View Image
Join us for the #SchlitzBouts in Chicago on July 17th.
Friday, May 2nd, 2014 View Image
You’ll want to be here July 17th. #LoganSquare #Schlitz
Wednesday, April 2nd, 2014 View Image
A little taste of the @nickwaterhouse show at the Hollywood Legion. #Schlitz #TimelessTaste #nickwaterhouse
Sunday, March 9th, 2014 View Image
Sunday listening – The new #NickWaterhouse album, “Holly.” #Schlitz #TimelessTaste
Tuesday, February 11th, 2014 View Image
This ceremonial key was bestowed upon the Milwaukee Mayor when the #Schlitz Brown Bottle Pub opened in August, 1938. It’s widely accepted as the greatest key given to a Mayor. Ever. #TimelessTaste #BrassIsBest
Saturday, January 25th, 2014 View Image
Exciting trip to @therecordparlour shop this week. They live to prove that even the song you downloaded two minutes ago sounds best through a speaker made sixty years ago. #SummerProjects #Vintage #TimelessTaste
Sunday, January 19th, 2014 View Image
Mr. Mau insists upon you experiencing timeless taste. #Schlitz #AllTheCatsKnow
Schlitz dates back to 1849, when German immigrant, August Krug, began brewing beer in his Milwaukee restaurant’s basement.
Twenty-year-old Joseph Schlitz immigrates to Milwaukee from Germany and is hired by Krug to handle his restaurant and brewery’s bookkeeping.
The brewery produces 300 barrels of beer.
After Krug passes away, Joseph Schlitz takes over the brewery, renaming it the Joseph Schlitz Brewing Company.
Schlitz Brewing Co. now produces and sells roughly 2,000 barrels of beer.
In the wake of the Great Chicago Fire in 1871, Schlitz sends hundreds of barrels of beer to the City. Its support led the brand to become historically known as “The Beer that Made Milwaukee Famous.”
The trademarked “Belted Globe” is used on all Schlitz bottle labels.
“The Beer that Made Milwaukee Famous” is introduced as an official slogan at the Columbian Exposition in Chicago.
With over 1 million barrels sold, Schlitz becomes the largest brewery in the world.
Schlitz introduces the now ubiquitous “Brown Bottle,” an innovation that inhibits light from spoiling beer as quickly.
Prohibition is enacted and the brewery is renamed the Joseph Schlitz Beverage Company. Its trademark slogan is also changed to “The Drink that Made Milwaukee Famous.”
Prohibition is repealed, allowing the Company to change its name back. Production volumes surge to pre-Prohibition levels.
Due to rationing for World War II, canned beer is only offered to the U.S. military and only in drab olive-colored cans.
Schlitz beer is once again available to the general public.
Following the WWII production downturn, Schlitz quickly regains international prominence, selling 6.35 million barrels in 1952.
Schlitz introduces the 7 oz. “Little Joe” bottle.
Schlitz introduces the Industry’s first 16 oz. flat-top beer can.
The 24 oz. “Tall Boy” can is introduced by Schlitz.
Schlitz continues to be at the forefront of product innovation by introducing the first aluminum “Soft Top” can.
Schlitz does away with the need for a church key by adopting the first “Pop Top” can.
Unable to keep up with demand, the Company builds a 34-acre brewery in Winston-Salem, NC. With a 4.4 million barrel annual production capacity, it became the largest brewery in the world.
The Company sells 21.3 million barrels.
The Schlitz Brewing Company is acquired by Stroh’s.
Pabst Brewing Company acquires the Schlitz brand.
The premium “Classic ‘60s Formula” that made Schlitz the top American Lager for decades is reintroduced.