Capture Timeless Taste. #schlitz

@schlitzbrewing
Friday, April 4th, 2014 View Image

Post-dog walk refreshment. #Schlitz #TimelessTaste.

@schlitzbrewing
Wednesday, April 2nd, 2014 View Image

A little taste of the @nickwaterhouse show at the Hollywood Legion. #Schlitz #TimelessTaste #nickwaterhouse

@schlitzbrewing
Saturday, March 29th, 2014 View Image

Visions of tonight. #TimelessTaste #Schlitz

@schlitzbrewing
Sunday, March 9th, 2014 View Image

Sunday listening – The new #NickWaterhouse album, “Holly.” #Schlitz #TimelessTaste

@schlitzbrewing
Monday, February 24th, 2014 View Image

Just relax #schlitzsunday

@schlitzbrewing
Tuesday, February 11th, 2014 View Image

This ceremonial key was bestowed upon the Milwaukee Mayor when the #Schlitz Brown Bottle Pub opened in August, 1938. It’s widely accepted as the greatest key given to a Mayor. Ever. #TimelessTaste #BrassIsBest

@schlitzbrewing
Saturday, January 25th, 2014 View Image

Exciting trip to @therecordparlour shop this week. They live to prove that even the song you downloaded two minutes ago sounds best through a speaker made sixty years ago. #SummerProjects #Vintage #TimelessTaste

@schlitzbrewing
Sunday, January 19th, 2014 View Image

Mr. Mau insists upon you experiencing timeless taste. #Schlitz #AllTheCatsKnow

@schlitzbrewing
Thursday, January 16th, 2014 View Image

When’s the last time you were this attracted to a fridge? #ComingSoon #Schlitz

@schlitzbrewing
Saturday, January 11th, 2014 View Image

Schlitz a la mode

@schlitzbrewing
Wednesday, January 8th, 2014 View Image

#Schlitz logos made the #classic way by @morgandavidson. #handmade #OriginalAdobeSuite

@schlitzbrewing
Monday, January 6th, 2014 View Image

Is it summer yet?

@schlitzbrewing
Saturday, January 4th, 2014 View Image

Here’s a test piece done by the wonderfully talented @morgandavidson. #Schlitz is excited to be working on original #art with her in 2014!

@schlitzbrewing
Monday, December 30th, 2013 View Image

Best way to spend a Sunday evening #schlitzbeer #brats #bingo

@schlitzbrewing
Thursday, December 26th, 2013 View Image

There’s no greater gift than #Schlitz alfresco. #ICantFeelMyFace

@schlitzbrewing
Wednesday, December 25th, 2013 View Image

The Holidays are calling. Make sure to answer with #Schlitz.

@schlitzbrewing
Friday, December 20th, 2013 View Image

#Schlitz doesn’t go home with just anyone. #WhiteGloveTreatment #TBT

@schlitzbrewing
Sunday, December 15th, 2013 View Image

Busy weekend

@schlitzbrewing
Sunday, December 15th, 2013 View Image

Claiming some downhill records tomorrow. #BuiltForSpeed #NeckGaiters

@schlitzbrewing
Tuesday, December 10th, 2013 View Image

Mine?! New #schlitz travelin’ bar handmade in la by @crofthousela #reclaimedwalnut #thingsarebetterinbrass #schlitzbeer

@schlitzbrewing
Monday, December 9th, 2013 View Image

As the universally-recognized holiday adage goes, “You may come for the ‘X-Mas Drank,’ but you’ll stay for the #Schlitz.”

@schlitzbrewing
Thursday, December 5th, 2013 View Image

#Prohibition was repealed 80 years ago today. During the ban, #Schlitz produced malt syrup. Sold for baking purposes, it was also widely known as a primary home brewing ingredient. #ShiftyBusiness #BasementParties #TBT

@schlitzbrewing
Sunday, December 1st, 2013 View Image

Brass samples for #schlitz mini bar project with @crofthousela #everythingisbetterinbrass #topsecret

@schlitzbrewing
Friday, November 29th, 2013 View Image

Schlitz. For when the fun gets too heavy this #Thanksgiving. #WishboneSecrets

@schlitzbrewing
Friday, November 22nd, 2013 View Image

Working on #Schlitz wallet samples with #Horween & @ashlandleather

@schlitzbrewing
Wednesday, November 20th, 2013 View Image

The best octopus in town

@schlitzbrewing
Friday, November 1st, 2013 View Image

From beer to nightmares, #Schlitz serves up the best! #halloween #tbt #SoMuchEmptiness

@schlitzbrewing
Monday, October 28th, 2013 View Image

Paying a visit to stables of the former Schlitz brewery. It housed the horses who delivered beer around #Milwaukee. #wagonlife #schlitz #history

@schlitzbrewing
Monday, October 21st, 2013 View Image

Dangerously thirsty! #looseinMilwaukee #parchedbison #schlitz #schlitzbeer

@schlitzbrewing
Monday, October 14th, 2013 View Image

Timeless. #schlitz #Milwaukee #schlitzbeer

@schlitzbrewing
Saturday, September 14th, 2013 View Image

Hit the high notes with Schlitz this weekend. #TrueAmericanIdol #GreatRange

@schlitzbrewing
Wednesday, September 4th, 2013 View Image

Just ask! #youreoutofbeer #awkward #schlitz #schlitzbeer

@schlitzbrewing
Monday, August 19th, 2013 View Image

Mr. Grohl, @Levis and Schlitz. American Icons come in all forms. @orange_tab photo cred: @livemusicblog #partyinyourpants

@schlitzbrewing
Saturday, August 17th, 2013 View Image

Schlitz is proud to support another American revival, Levi’s @orange_tab. Tomorrow we party in Topanga. #pinyp

@schlitzbrewing
Wednesday, August 14th, 2013 View Image

Meeting of the minds at @Horween Leather with Heritage Refresh Tallboys..Great things in the works!! #schlitz #tallboy #Horween

@schlitzbrewing
Thursday, August 8th, 2013 View Image

Slingers 54′ #tbt #fifties #schlitzbeer #shuffleboard #vintage

@schlitzbrewing
Thursday, July 25th, 2013 View Image

Our original New Orleans Jazz Fest 1982 poster is finally framed! #lookingbutnotouching #timelesstaste #schlitz #schlitzbeer #neworleans #jazzfest

@schlitzbrewing
Wednesday, July 17th, 2013 View Image

Untitled

@schlitzbrewing
Thursday, July 11th, 2013 View Image

An ideal travel companion – 1955 #joyofgoodliving #tbt #fifties #schlitz #schlitzbeer #travel

@schlitzbrewing
Tuesday, July 9th, 2013 View Image

Mix with Schlitz this summer. Great drinks in the works! #RefreshAmerican #summer #mixology #beertails #beer #cocktails

@schlitzbrewing
Thursday, June 20th, 2013 View Image

British #f1 champ James Hunt celebrates with #Schlitz and his lady in gold #tbt #1976 #beer #racing #legend

@schlitzbrewing
Thursday, June 13th, 2013 View Image

Joys of good living #tbt #1960 #sixties #schlitz #beer #timeless

@schlitzbrewing
Wednesday, June 12th, 2013 View Image

The art of timeless taste…#refreshamerican #schlitz #timeless #regram @amedsped

@schlitzbrewing
Monday, June 3rd, 2013 View Image

Draper has timeless taste #refreshamerican #ladykiller #schlitzbeer #madmen #dondraper

@schlitzbrewing
Thursday, May 30th, 2013 View Image

“When one is out of Schlitz, one is out of beer.” #tbt 1967 #sixties #schlitz #schlitzbeer #vintage

@schlitzbrewing
Thursday, May 30th, 2013 View Image

Night moves #schlitz #beer #timeless #regram @spinaa

@schlitzbrewing
Tuesday, May 28th, 2013 View Image

Anytime. @brixton #regram @crasswolf #schlitzbeer #schlitz #skateboarding

@schlitzbrewing
Friday, May 24th, 2013 View Image

Distinguished taste #schlitzbeer #beer #schlitz #gentleman #distinguished #american @hotel1171

@schlitzbrewing
Thursday, May 23rd, 2013 View Image

Worthy incentive #schlitz #schlitzbeer #schlitzart #wheelbarrowrace

@schlitzbrewing
Saturday, May 18th, 2013 View Image

Don’t snap your cap! #happyhour #tallboy #schlitz #schlitzbeer

@schlitzbrewing
Thursday, May 16th, 2013 View Image

An old message from Milwaukee… #tbt 1952 #hamradio #schlitz #schlitzbeer #beer #radio #Milwaukee #fifties #vintage

@schlitzbrewing
Wednesday, May 15th, 2013 View Image

Treat yourself. #schlitz #schlitzbeer #timeless #beer

@schlitzbrewing
Monday, May 13th, 2013 View Image

Timeless. #schlitz #Milwaukee #schlitzbeer

@schlitzbrewing
Thursday, May 9th, 2013 View Image

Top shelf monkey, WW2 1946…#throwback #tbt #ww2 #schlitz #schlitzbeer #monkey #beer

@schlitzbrewing
Wednesday, May 8th, 2013 View Image

The international American #beacon #sophisticated #timeless #beer #schlitz #schlitzbeer #globe #vintage #milwaukee #famous #lifestyle #icon

@schlitzbrewing
Tuesday, May 7th, 2013 View Image

A beer for the distinguished American lifestyle #schlitz #schlitzbeer #beer #schlitzbrewing #timeless #lifestyle

@schlitzbrewing
Tuesday, April 16th, 2013 View Image

Some old stuff I found in the barn… #falstaffbeer #schlitzbeer…

@schlitzbrewing
Tuesday, April 16th, 2013 View Image

BBQ time! #spareribs #hotlinks #schlitzbeer #deliciousness #foodporn #omgmeatheaven!

 
 
 
 
Experience Timeless Taste.
Brewed in the USA since 1849, Schlitz defines timeless taste. Crisp and light with a faint sweetness, the beer that made Milwaukee famous is finished with a prime blend of Cascade, Mt. Hood and Williamette hops. This refreshing icon is for those who appreciate heritage and premium craftsmanship.
 
 
 
 
 
 
  • Schlitz dates back to 1849, when German immigrant, August Krug, began brewing beer in his Milwaukee restaurant’s basement.
  • Twenty-year-old Joseph Schlitz immigrates to Milwaukee from Germany and is hired by Krug to handle his restaurant and brewery’s bookkeeping.
  • The brewery produces 300 barrels of beer.
  • After Krug passes away, Joseph Schlitz takes over the brewery, renaming it the Joseph Schlitz Brewing Company.
  • Schlitz Brewing Co. now produces and sells roughly 2,000 barrels of beer.
  • In the wake of the Great Chicago Fire in 1871, Schlitz sends hundreds of barrels of beer to the City. Its support led the brand to become historically known as “The Beer that Made Milwaukee Famous.”
  • The trademarked “Belted Globe” is used on all Schlitz bottle labels.
  • “The Beer that Made Milwaukee Famous” is introduced as an official slogan at the Columbian Exposition in Chicago.
  • With over 1 million barrels sold, Schlitz becomes the largest brewery in the world.
  • Schlitz introduces the now ubiquitous “Brown Bottle,” an innovation that inhibits light from spoiling beer as quickly.
  • Prohibition is enacted and the brewery is renamed the Joseph Schlitz Beverage Company. Its trademark slogan is also changed to “The Drink that Made Milwaukee Famous.”
  • Prohibition is repealed, allowing the Company to change its name back. Production volumes surge to pre-Prohibition levels.
  • Due to rationing for World War II, canned beer is only offered to the U.S. military and only in drab olive-colored cans.
  • Schlitz beer is once again available to the general public.
  • Following the WWII production downturn, Schlitz quickly regains international prominence, selling 6.35 million barrels in 1952.
  • Schlitz introduces the 7 oz. “Little Joe” bottle.
  • Schlitz introduces the Industry’s first 16 oz. flat-top beer can.
  • The 24 oz. “Tall Boy” can is introduced by Schlitz.
  • Schlitz continues to be at the forefront of product innovation by introducing the first aluminum “Soft Top” can.
  • Schlitz does away with the need for a church key by adopting the first “Pop Top” can.
  • Schlitz brings its renowned advertising savvy to television and introduces the now famous “Real Gusto” campaign.
  • Unable to keep up with demand, the Company builds a 34-acre brewery in Winston-Salem, NC. With a 4.4 million barrel annual production capacity, it became the largest brewery in the world.
  • The Company sells 21.3 million barrels.
  • The Schlitz Brewing Company is acquired by Stroh’s.
  • Pabst Brewing Company acquires the Schlitz brand.
  • Schlitz is now available only in cans.
  • The premium “Classic ‘60s Formula” that made Schlitz the top American Lager for decades is reintroduced.