Capture Timeless Taste. #schlitz

@schlitzbrewing
Saturday, May 9th, 2015 View Image

Remember, nothing but #TimelessTaste tonight. #Schlitz

@schlitzbrewing
Sunday, April 26th, 2015 View Image

Coming soon to Sundays. #SchlitzSummers #TimelessTaste #Schlitz

@schlitzbrewing
Sunday, March 22nd, 2015 View Image

#TimelessTaste in epic arrivals. #BiancaJagger #Schlitz

@schlitzbrewing
Saturday, March 21st, 2015 View Image

Play well with others this weekend. #TimelessTaste #Schlitz

@schlitzbrewing
Wednesday, March 18th, 2015 View Image

Just the right amount of festive. #GreenGarnishes #ProperPatricks #TimelessTaste #StPatricksDay #Schlitz

@schlitzbrewing
Saturday, March 7th, 2015 View Image

#TimelessTaste for the taking. #Schlitz

@schlitzbrewing
Sunday, March 1st, 2015 View Image

Searching for signs of #TimelessTaste tonight. #RichardAvedon #HarpersBazaar #JeanShrimpton #Schlitz

@schlitzbrewing
Sunday, February 22nd, 2015 View Image

#TimelessTaste in #Victory. #MiracleOnIce #USA #Hockey #Schlitz

@schlitzbrewing
Tuesday, February 10th, 2015 View Image

Mind Over Monday. #EasyStreet #Schlitz #TimelessTaste #MadMen

@schlitzbrewing
Monday, February 9th, 2015 View Image

Les Paul at the #Grammys. A legend of American #TimelessTaste in design & music. #DollyKnows #LesPaul #Schlitz

@schlitzbrewing
Sunday, February 8th, 2015 View Image

Treating Saturdays to #TimelessTaste since 1849. #Schlitz

@schlitzbrewing
Monday, February 2nd, 2015 View Image

A classic score. #Topical #SuperBowl #Schlitz

@schlitzbrewing
Sunday, February 1st, 2015 View Image

Bringing #TimelessTaste to the forefront. #Schlitz #DeathAndCoBook #DeathAndCo

@schlitzbrewing
Tuesday, January 27th, 2015 View Image

#ThunderSnow is coming. Show some hospitality. #Juno #BlizzardOf2015 #Schlitz #TimelessTaste

@schlitzbrewing
Saturday, January 24th, 2015 View Image

Nothing opens up the weekend better than brass. @standardpattern created this opener inspired by the key to the Brown Bottle Hospitality Room that was given to the #Milwaukee mayor in 1938. #Schlitz #TimelessTaste #MadeInUSA

@schlitzbrewing
Saturday, January 17th, 2015 View Image

The Man in the Moon shows up for #TimelessTaste. #Schlitz #Cosmos #SoThirsty #FamilyGuy #GQ

@schlitzbrewing
Thursday, January 8th, 2015 View Image

Check out the stellar #SchlitzBouts coverage by @atlargemagazine online! #Schlitz #TimelessTaste

@schlitzbrewing
Friday, January 2nd, 2015 View Image

Here’s to 2015. #Schlitz #TimelessTaste

@schlitzbrewing
Thursday, January 1st, 2015 View Image

#NewYears goals. #Schlitz #TimelessTaste

@schlitzbrewing
Friday, December 26th, 2014 View Image

Don’t drop the call. Answer with #Schlitz. #TimelessTaste #NoSubs

@schlitzbrewing
Thursday, December 25th, 2014 View Image

Treat the holidays to #Schlitz. #TimelessTaste

@schlitzbrewing
Tuesday, December 23rd, 2014 View Image

Who’s feeling festive? #RatPack #TimelessTaste #Sinatra #Holidays

@schlitzbrewing
Friday, December 19th, 2014 View Image

Give nature a lesson in the “finer things.” #Gold&Gloveless #Schlitz #TimelessTaste

@schlitzbrewing
Thursday, December 18th, 2014 View Image

Make the season shine with #TimelessTaste. #Schlitz

@schlitzbrewing
Tuesday, December 16th, 2014 View Image

When the big guy upstairs tells you to have a #Schlitz, you have a Schlitz. #SchlitzBouts #TimelessTaste

@schlitzbrewing
Monday, December 15th, 2014 View Image

Sunday snack. #SchlitzBouts #Schlitz #TimelessTaste

@schlitzbrewing
Saturday, December 13th, 2014 View Image

#TimelessTaste Test. #Schlitz

@schlitzbrewing
Friday, December 12th, 2014 View Image

Proper #Schlitz homage. #PalmGarden #Relics #TimelessTaste #Eames

@schlitzbrewing
Tuesday, December 9th, 2014 View Image

A quick glimpse back at The #SchlitzBouts LA. #Schlitz #TimelessTaste

@schlitzbrewing
Sunday, December 7th, 2014 View Image

Classic #SundayFunday form with James Caan at the @Playboy Mansion in 1977. Pic: @hughhefner #Schlitz #Playboy

 
 
 
 
Experience Timeless Taste.
Brewed in the USA since 1849, Schlitz defines timeless taste. Crisp and light with a faint sweetness, the beer that made Milwaukee famous is finished with a prime blend of Cascade, Mt. Hood and Williamette hops. This refreshing icon is for those who appreciate heritage and premium craftsmanship.
 
 
 
 
 
 
  • Schlitz dates back to 1849, when German immigrant, August Krug, began brewing beer in his Milwaukee restaurant’s basement.
  • Twenty-year-old Joseph Schlitz immigrates to Milwaukee from Germany and is hired by Krug to handle his restaurant and brewery’s bookkeeping.
  • The brewery produces 300 barrels of beer.
  • After Krug passes away, Joseph Schlitz takes over the brewery, renaming it the Joseph Schlitz Brewing Company.
  • Schlitz Brewing Co. now produces and sells roughly 2,000 barrels of beer.
  • In the wake of the Great Chicago Fire in 1871, Schlitz sends hundreds of barrels of beer to the City. Its support led the brand to become historically known as “The Beer that Made Milwaukee Famous.”
  • The trademarked “Belted Globe” is used on all Schlitz bottle labels.
  • “The Beer that Made Milwaukee Famous” is introduced as an official slogan at the Columbian Exposition in Chicago.
  • With over 1 million barrels sold, Schlitz becomes the largest brewery in the world.
  • Schlitz introduces the now ubiquitous “Brown Bottle,” an innovation that inhibits light from spoiling beer as quickly.
  • Prohibition is enacted and the brewery is renamed the Joseph Schlitz Beverage Company. Its trademark slogan is also changed to “The Drink that Made Milwaukee Famous.”
  • Prohibition is repealed, allowing the Company to change its name back. Production volumes surge to pre-Prohibition levels.
  • Due to rationing for World War II, canned beer is only offered to the U.S. military and only in drab olive-colored cans.
  • Schlitz beer is once again available to the general public.
  • Following the WWII production downturn, Schlitz quickly regains international prominence, selling 6.35 million barrels in 1952.
  • Schlitz introduces the 7 oz. “Little Joe” bottle.
  • Schlitz introduces the Industry’s first 16 oz. flat-top beer can.
  • The 24 oz. “Tall Boy” can is introduced by Schlitz.
  • Schlitz continues to be at the forefront of product innovation by introducing the first aluminum “Soft Top” can.
  • Schlitz does away with the need for a church key by adopting the first “Pop Top” can.
  • Schlitz brings its renowned advertising savvy to television and introduces the now famous “Real Gusto” campaign.
  • Unable to keep up with demand, the Company builds a 34-acre brewery in Winston-Salem, NC. With a 4.4 million barrel annual production capacity, it became the largest brewery in the world.
  • The Company sells 21.3 million barrels.
  • The Schlitz Brewing Company is acquired by Stroh’s.
  • Pabst Brewing Company acquires the Schlitz brand.
  • Schlitz is now available only in cans.
  • The premium “Classic ‘60s Formula” that made Schlitz the top American Lager for decades is reintroduced.