Capture Timeless Taste. #schlitz

Wednesday, August 24th, 2016 View Image

Yes deer #Schlitz Photo by: @marygoroundart

Wednesday, July 13th, 2016 View Image

Game night done right #Schlitz

Friday, June 17th, 2016 View Image

What’s your sign? #Schlitz

Friday, May 27th, 2016 View Image

Coast into the weekend #Schlitz

Wednesday, May 18th, 2016 View Image

Say cheese 🧀 #Schlitz

Wednesday, April 27th, 2016 View Image

Paint your art out #Schlitz

Tuesday, April 5th, 2016 View Image

Best seat in the house #Schlitz Photo by @soytapa

Thursday, March 17th, 2016 View Image

Eat, drink, and be #Schlitz. #StPatricksDay

Friday, March 11th, 2016 View Image

Spotted in The Sting #Schlitz #fbf

Wednesday, March 2nd, 2016 View Image

We like what we see. #Schlitz @harleydavidson Photo by @reimanshd

Saturday, February 27th, 2016 View Image

Sign me up #Schlitz #TimelessTaste Photo by @kbenson43

Tuesday, February 23rd, 2016 View Image

Poker face #Schlitz Photo by @thesocialramble

Friday, February 12th, 2016 View Image

The beer that made Milwaukee famous #Schlitz #TimelessTaste Photo by: @pdxmac

Friday, February 5th, 2016 View Image

Tailgate essentials #Schlitz #TimelessTaste

Wednesday, February 3rd, 2016 View Image

A mug is a beer’s best friend #Schlitz #TimelessTaste Photo by @jonrev

Friday, January 29th, 2016 View Image

Keep it comin’ #Schlitz #TimelessTaste Photo by: @dzkphoto

Tuesday, January 26th, 2016 View Image

Stands the test of time #Schlitz #TimelessTaste Photo by @Lindablahnik

Wednesday, January 20th, 2016 View Image

The more the merrier #Schlitz Photo by @heckamja

Thursday, January 14th, 2016 View Image

Who made this? We salute you. #Schlitz #monkeyduckclipper Photo by @krash_override

Tuesday, January 12th, 2016 View Image

The classics never go out of style #TimelessTaste #Schlitz Photo by @saysay1414

Saturday, January 9th, 2016 View Image

The gold standard #Schlitz #GoldenHour 📷: @grvlrunners

Friday, December 25th, 2015 View Image

Merry Schlitz-mas from all of us at #Schlitz!

Wednesday, December 9th, 2015 View Image

Holiday approved #Schlitz

Sunday, August 23rd, 2015 View Image

Coordinate #SchlitzSundays #TimelessTaste

Sunday, June 21st, 2015 View Image

Treat him like the champ today. #FathersDay #TimelessTaste #Schlitz

Saturday, June 20th, 2015 View Image

Travel well today. #BackToTheFuture #TimelessTaste #ChrisCraft #Schlitz

Friday, June 12th, 2015 View Image

#TimelessTaste in taking off early tomorrow. #Schlitz

Sunday, June 7th, 2015 View Image

Case of the #SchlitzSundays #TimelessTaste #Schlitz

Monday, June 1st, 2015 View Image

#SchlitzSundays are always worth capturing. #TimelessTaste #Schlitz

Saturday, May 23rd, 2015 View Image

#TimelessTaste has no finale. #MadMen #Schlitz

Experience Timeless Taste.
Brewed in the USA since 1849, Schlitz defines timeless taste. Crisp and light with a faint sweetness, the beer that made Milwaukee famous is finished with a prime blend of Cascade, Mt. Hood and Williamette hops. This refreshing icon is for those who appreciate heritage and premium craftsmanship.
  • Schlitz dates back to 1849, when German immigrant, August Krug, began brewing beer in his Milwaukee restaurant’s basement.
  • Twenty-year-old Joseph Schlitz immigrates to Milwaukee from Germany and is hired by Krug to handle his restaurant and brewery’s bookkeeping.
  • The brewery produces 300 barrels of beer.
  • After Krug passes away, Joseph Schlitz takes over the brewery, renaming it the Joseph Schlitz Brewing Company.
  • Schlitz Brewing Co. now produces and sells roughly 2,000 barrels of beer.
  • In the wake of the Great Chicago Fire in 1871, Schlitz sends hundreds of barrels of beer to the City. Its support led the brand to become historically known as “The Beer that Made Milwaukee Famous.”
  • The trademarked “Belted Globe” is used on all Schlitz bottle labels.
  • “The Beer that Made Milwaukee Famous” is introduced as an official slogan at the Columbian Exposition in Chicago.
  • With over 1 million barrels sold, Schlitz becomes the largest brewery in the world.
  • Schlitz introduces the now ubiquitous “Brown Bottle,” an innovation that inhibits light from spoiling beer as quickly.
  • Prohibition is enacted and the brewery is renamed the Joseph Schlitz Beverage Company. Its trademark slogan is also changed to “The Drink that Made Milwaukee Famous.”
  • Prohibition is repealed, allowing the Company to change its name back. Production volumes surge to pre-Prohibition levels.
  • Due to rationing for World War II, canned beer is only offered to the U.S. military and only in drab olive-colored cans.
  • Schlitz beer is once again available to the general public.
  • Following the WWII production downturn, Schlitz quickly regains international prominence, selling 6.35 million barrels in 1952.
  • Schlitz introduces the 7 oz. “Little Joe” bottle.
  • Schlitz introduces the Industry’s first 16 oz. flat-top beer can.
  • The 24 oz. “Tall Boy” can is introduced by Schlitz.
  • Schlitz continues to be at the forefront of product innovation by introducing the first aluminum “Soft Top” can.
  • Schlitz does away with the need for a church key by adopting the first “Pop Top” can.
  • Schlitz brings its renowned advertising savvy to television and introduces the now famous “Real Gusto” campaign.
  • Unable to keep up with demand, the Company builds a 34-acre brewery in Winston-Salem, NC. With a 4.4 million barrel annual production capacity, it became the largest brewery in the world.
  • The Company sells 21.3 million barrels.
  • The Schlitz Brewing Company is acquired by Stroh’s.
  • Pabst Brewing Company acquires the Schlitz brand.
  • Schlitz is now available only in cans.
  • The premium “Classic ‘60s Formula” that made Schlitz the top American Lager for decades is reintroduced.