Capture Timeless Taste. #schlitz

Saturday, October 25th, 2014 View Image

Tonight’s lineup. #Schlitz #TimelessTaste

Thursday, October 23rd, 2014 View Image

Unless he has #TimelessTaste. @nickwaterhouse in Detroit, MI. Sept. 2014. #Schlitz

Tuesday, October 14th, 2014 View Image

A round of good decisions. #Schlitz #TimelessTaste

Sunday, October 12th, 2014 View Image

Capture it while you still can. #Fall #TimelessTaste #Schlitz

Saturday, October 11th, 2014 View Image

Welcome the weekend with #Schlitz. #TimelessTaste Pic: @kaleyfromkansas

Monday, September 29th, 2014 View Image

Thanks for sticking around, Summer. #TimelessTaste #Schlitz

Friday, September 19th, 2014 View Image

Always focus on #TimelessTaste. #Schlitz photo: @rabbitholemag

Saturday, August 30th, 2014 View Image

Win the weekend with #Schlitz. #TimelessTaste

Friday, August 29th, 2014 View Image

Perfect the poolside pour. #TimelessTaste #Schlitz

Thursday, August 7th, 2014 View Image

Nick Waterhouse – Schlitz Secret Show – Untitled in Chicago. #TimelessTaste #Schlitz #NickWaterhouse #Chicago

Sunday, August 3rd, 2014 View Image

Make today memorable. #TimelessTaste #SchlitzSundays #Schlitz

Friday, August 1st, 2014 View Image

A look back at another stellar #SchlitzBouts performance. @theinconvenience #FlyHoneys #Schlitz #TimelessTaste

Sunday, July 27th, 2014 View Image

Summer with #Schlitz. #TimelessTaste

Friday, July 25th, 2014 View Image

Live for center stage. #SchlitzBouts #Schlitz #TimelessTaste

Tuesday, July 22nd, 2014 View Image

The ring wasn’t the only scene at the #SchlitzBouts. #TimelessTaste #Schlitz

Sunday, July 20th, 2014 View Image

Thank you to everyone who attended and those that helped produce the #SchlitzBouts. Together we created a truly memorable experience. #Schlitz #TimelessTaste #Chicago

Friday, July 18th, 2014 View Image

Always eat well before the #SchlitzBouts

Wednesday, July 16th, 2014 View Image

#SchlitzBouts update: Stephen DeRosa, who plays Eddie Cantor on #BoardwalkEmpire, will be performing with the B.S. Brass Band. July 17th #Schlitz #TimelessTaste

Sunday, July 13th, 2014 View Image

The training continues. #SchlitzBouts – July 17th at #LoganSquare Auditorium. Tickets at #Schlitz #Chicago

Thursday, July 10th, 2014 View Image

Work in progress: Stage backdrop for the #SchlitzBouts by #Chicago artist @cocoreelemery #Schlitz #TimelessTaste

Thursday, July 10th, 2014 View Image

Hoisting #TimelessTaste. Regram from @harrisonandpike #Schlitz #Sailing #Newport #BoatShoes

Monday, July 7th, 2014 View Image

The #SchlitzBouts are coming. July 17th – Logan Square Auditorium. Select tickets available at #Schlitz #TimelessTaste

Monday, June 30th, 2014 View Image

Join us for the #SchlitzBouts in Chicago on July 17th.

Monday, May 26th, 2014 View Image

We honor those that protect our freedom to explore.

Friday, May 2nd, 2014 View Image

You’ll want to be here July 17th. #LoganSquare #Schlitz

Friday, April 4th, 2014 View Image

Post-dog walk refreshment. #Schlitz #TimelessTaste.

Wednesday, April 2nd, 2014 View Image

A little taste of the @nickwaterhouse show at the Hollywood Legion. #Schlitz #TimelessTaste #nickwaterhouse

Saturday, March 29th, 2014 View Image

Visions of tonight. #TimelessTaste #Schlitz

Sunday, March 9th, 2014 View Image

Sunday listening – The new #NickWaterhouse album, “Holly.” #Schlitz #TimelessTaste

Monday, February 24th, 2014 View Image

Just relax #schlitzsunday

Experience Timeless Taste.
Brewed in the USA since 1849, Schlitz defines timeless taste. Crisp and light with a faint sweetness, the beer that made Milwaukee famous is finished with a prime blend of Cascade, Mt. Hood and Williamette hops. This refreshing icon is for those who appreciate heritage and premium craftsmanship.
  • Schlitz dates back to 1849, when German immigrant, August Krug, began brewing beer in his Milwaukee restaurant’s basement.
  • Twenty-year-old Joseph Schlitz immigrates to Milwaukee from Germany and is hired by Krug to handle his restaurant and brewery’s bookkeeping.
  • The brewery produces 300 barrels of beer.
  • After Krug passes away, Joseph Schlitz takes over the brewery, renaming it the Joseph Schlitz Brewing Company.
  • Schlitz Brewing Co. now produces and sells roughly 2,000 barrels of beer.
  • In the wake of the Great Chicago Fire in 1871, Schlitz sends hundreds of barrels of beer to the City. Its support led the brand to become historically known as “The Beer that Made Milwaukee Famous.”
  • The trademarked “Belted Globe” is used on all Schlitz bottle labels.
  • “The Beer that Made Milwaukee Famous” is introduced as an official slogan at the Columbian Exposition in Chicago.
  • With over 1 million barrels sold, Schlitz becomes the largest brewery in the world.
  • Schlitz introduces the now ubiquitous “Brown Bottle,” an innovation that inhibits light from spoiling beer as quickly.
  • Prohibition is enacted and the brewery is renamed the Joseph Schlitz Beverage Company. Its trademark slogan is also changed to “The Drink that Made Milwaukee Famous.”
  • Prohibition is repealed, allowing the Company to change its name back. Production volumes surge to pre-Prohibition levels.
  • Due to rationing for World War II, canned beer is only offered to the U.S. military and only in drab olive-colored cans.
  • Schlitz beer is once again available to the general public.
  • Following the WWII production downturn, Schlitz quickly regains international prominence, selling 6.35 million barrels in 1952.
  • Schlitz introduces the 7 oz. “Little Joe” bottle.
  • Schlitz introduces the Industry’s first 16 oz. flat-top beer can.
  • The 24 oz. “Tall Boy” can is introduced by Schlitz.
  • Schlitz continues to be at the forefront of product innovation by introducing the first aluminum “Soft Top” can.
  • Schlitz does away with the need for a church key by adopting the first “Pop Top” can.
  • Schlitz brings its renowned advertising savvy to television and introduces the now famous “Real Gusto” campaign.
  • Unable to keep up with demand, the Company builds a 34-acre brewery in Winston-Salem, NC. With a 4.4 million barrel annual production capacity, it became the largest brewery in the world.
  • The Company sells 21.3 million barrels.
  • The Schlitz Brewing Company is acquired by Stroh’s.
  • Pabst Brewing Company acquires the Schlitz brand.
  • Schlitz is now available only in cans.
  • The premium “Classic ‘60s Formula” that made Schlitz the top American Lager for decades is reintroduced.