@schlitzbrewing
Wednesday, March 1st, 2017
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You know the name… #Schlitz
@schlitzbrewing
Wednesday, August 24th, 2016
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Yes deer #Schlitz Photo by: @marygoroundart
@schlitzbrewing
Wednesday, July 13th, 2016
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Game night done right #Schlitz
@schlitzbrewing
Friday, June 17th, 2016
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What’s your sign? #Schlitz
@schlitzbrewing
Friday, May 27th, 2016
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Coast into the weekend #Schlitz
@schlitzbrewing
Wednesday, May 18th, 2016
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Say cheese ? #Schlitz
@schlitzbrewing
Wednesday, April 27th, 2016
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Paint your art out #Schlitz
@schlitzbrewing
Tuesday, April 5th, 2016
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Best seat in the house #Schlitz Photo by @soytapa
@schlitzbrewing
Thursday, March 17th, 2016
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Eat, drink, and be #Schlitz. #StPatricksDay
@schlitzbrewing
Friday, March 11th, 2016
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Spotted in The Sting #Schlitz #fbf
@schlitzbrewing
Wednesday, March 2nd, 2016
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We like what we see. #Schlitz @harleydavidson Photo by @reimanshd
@schlitzbrewing
Saturday, February 27th, 2016
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Sign me up #Schlitz #TimelessTaste Photo by @kbenson43
@schlitzbrewing
Tuesday, February 23rd, 2016
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Poker face #Schlitz Photo by @thesocialramble
@schlitzbrewing
Friday, February 12th, 2016
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The beer that made Milwaukee famous #Schlitz #TimelessTaste Photo by: @pdxmac
@schlitzbrewing
Friday, February 5th, 2016
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Tailgate essentials #Schlitz #TimelessTaste
@schlitzbrewing
Wednesday, February 3rd, 2016
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A mug is a beer’s best friend #Schlitz #TimelessTaste Photo by @jonrev
@schlitzbrewing
Friday, January 29th, 2016
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Keep it comin’ #Schlitz #TimelessTaste Photo by: @dzkphoto
@schlitzbrewing
Tuesday, January 26th, 2016
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Stands the test of time #Schlitz #TimelessTaste Photo by @Lindablahnik
@schlitzbrewing
Wednesday, January 20th, 2016
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The more the merrier #Schlitz Photo by @heckamja
@schlitzbrewing
Thursday, January 14th, 2016
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Who made this? We salute you. #Schlitz #monkeyduckclipper Photo by @krash_override
@schlitzbrewing
Tuesday, January 12th, 2016
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The classics never go out of style #TimelessTaste #Schlitz Photo by @saysay1414
@schlitzbrewing
Saturday, January 9th, 2016
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The gold standard #Schlitz #GoldenHour ?: @grvlrunners
@schlitzbrewing
Friday, December 25th, 2015
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Merry Schlitz-mas from all of us at #Schlitz!
@schlitzbrewing
Wednesday, December 9th, 2015
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Holiday approved #Schlitz
@schlitzbrewing
Sunday, August 23rd, 2015
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Coordinate #SchlitzSundays #TimelessTaste
@schlitzbrewing
Sunday, June 21st, 2015
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Treat him like the champ today. #FathersDay #TimelessTaste #Schlitz
@schlitzbrewing
Saturday, June 20th, 2015
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Travel well today. #BackToTheFuture #TimelessTaste #ChrisCraft #Schlitz
@schlitzbrewing
Friday, June 12th, 2015
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#TimelessTaste in taking off early tomorrow. #Schlitz
@schlitzbrewing
Sunday, June 7th, 2015
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Case of the #SchlitzSundays #TimelessTaste #Schlitz
@schlitzbrewing
Monday, June 1st, 2015
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#SchlitzSundays are always worth capturing. #TimelessTaste #Schlitz
Schlitz dates back to 1849, when German immigrant, August Krug, began brewing beer in his Milwaukee restaurant’s basement.
Twenty-year-old Joseph Schlitz immigrates to Milwaukee from Germany and is hired by Krug to handle his restaurant and brewery’s bookkeeping.
The brewery produces 300 barrels of beer.
After Krug passes away, Joseph Schlitz takes over the brewery, renaming it the Joseph Schlitz Brewing Company.
Schlitz Brewing Co. now produces and sells roughly 2,000 barrels of beer.
In the wake of the Great Chicago Fire in 1871, Schlitz sends hundreds of barrels of beer to the City. Its support led the brand to become historically known as “The Beer that Made Milwaukee Famous.”
The trademarked “Belted Globe” is used on all Schlitz bottle labels.
“The Beer that Made Milwaukee Famous” is introduced as an official slogan at the Columbian Exposition in Chicago.
With over 1 million barrels sold, Schlitz becomes the largest brewery in the world.
Schlitz introduces the now ubiquitous “Brown Bottle,” an innovation that inhibits light from spoiling beer as quickly.
Prohibition is enacted and the brewery is renamed the Joseph Schlitz Beverage Company. Its trademark slogan is also changed to “The Drink that Made Milwaukee Famous.”
Prohibition is repealed, allowing the Company to change its name back. Production volumes surge to pre-Prohibition levels.
Due to rationing for World War II, canned beer is only offered to the U.S. military and only in drab olive-colored cans.
Schlitz beer is once again available to the general public.
Following the WWII production downturn, Schlitz quickly regains international prominence, selling 6.35 million barrels in 1952.
Schlitz introduces the 7 oz. “Little Joe” bottle.
Schlitz introduces the Industry’s first 16 oz. flat-top beer can.
The 24 oz. “Tall Boy” can is introduced by Schlitz.
Schlitz continues to be at the forefront of product innovation by introducing the first aluminum “Soft Top” can.
Schlitz does away with the need for a church key by adopting the first “Pop Top” can.
Unable to keep up with demand, the Company builds a 34-acre brewery in Winston-Salem, NC. With a 4.4 million barrel annual production capacity, it became the largest brewery in the world.
The Company sells 21.3 million barrels.
The Schlitz Brewing Company is acquired by Stroh’s.
Pabst Brewing Company acquires the Schlitz brand.
The premium “Classic ‘60s Formula” that made Schlitz the top American Lager for decades is reintroduced.