Capture Timeless Taste. #schlitz

@schlitzbrewing
Friday, May 27th, 2016 View Image

Coast into the weekend #Schlitz

@schlitzbrewing
Wednesday, May 18th, 2016 View Image

Say cheese 🧀 #Schlitz

@schlitzbrewing
Wednesday, April 27th, 2016 View Image

Paint your art out #Schlitz

@schlitzbrewing
Tuesday, April 5th, 2016 View Image

Best seat in the house #Schlitz Photo by @soytapa

@schlitzbrewing
Thursday, March 17th, 2016 View Image

Eat, drink, and be #Schlitz. #StPatricksDay

@schlitzbrewing
Friday, March 11th, 2016 View Image

Spotted in The Sting #Schlitz #fbf

@schlitzbrewing
Wednesday, March 2nd, 2016 View Image

We like what we see. #Schlitz @harleydavidson Photo by @reimanshd

@schlitzbrewing
Saturday, February 27th, 2016 View Image

Sign me up #Schlitz #TimelessTaste Photo by @kbenson43

@schlitzbrewing
Tuesday, February 23rd, 2016 View Image

Poker face #Schlitz Photo by @thesocialramble

@schlitzbrewing
Friday, February 12th, 2016 View Image

The beer that made Milwaukee famous #Schlitz #TimelessTaste Photo by: @pdxmac

@schlitzbrewing
Friday, February 5th, 2016 View Image

Tailgate essentials #Schlitz #TimelessTaste

@schlitzbrewing
Wednesday, February 3rd, 2016 View Image

A mug is a beer’s best friend #Schlitz #TimelessTaste Photo by @jonrev

@schlitzbrewing
Friday, January 29th, 2016 View Image

Keep it comin’ #Schlitz #TimelessTaste Photo by: @dzkphoto

@schlitzbrewing
Tuesday, January 26th, 2016 View Image

Stands the test of time #Schlitz #TimelessTaste Photo by @Lindablahnik

@schlitzbrewing
Wednesday, January 20th, 2016 View Image

The more the merrier #Schlitz Photo by @heckamja

@schlitzbrewing
Thursday, January 14th, 2016 View Image

Who made this? We salute you. #Schlitz #monkeyduckclipper Photo by @krash_override

@schlitzbrewing
Tuesday, January 12th, 2016 View Image

The classics never go out of style #TimelessTaste #Schlitz Photo by @saysay1414

@schlitzbrewing
Saturday, January 9th, 2016 View Image

The gold standard #Schlitz #GoldenHour 📷: @grvlrunners

@schlitzbrewing
Friday, December 25th, 2015 View Image

Merry Schlitz-mas from all of us at #Schlitz!

@schlitzbrewing
Wednesday, December 9th, 2015 View Image

Holiday approved #Schlitz

@schlitzbrewing
Sunday, August 23rd, 2015 View Image

Coordinate #SchlitzSundays #TimelessTaste

@schlitzbrewing
Sunday, June 21st, 2015 View Image

Treat him like the champ today. #FathersDay #TimelessTaste #Schlitz

@schlitzbrewing
Saturday, June 20th, 2015 View Image

Travel well today. #BackToTheFuture #TimelessTaste #ChrisCraft #Schlitz

@schlitzbrewing
Friday, June 12th, 2015 View Image

#TimelessTaste in taking off early tomorrow. #Schlitz

@schlitzbrewing
Sunday, June 7th, 2015 View Image

Case of the #SchlitzSundays #TimelessTaste #Schlitz

@schlitzbrewing
Monday, June 1st, 2015 View Image

#SchlitzSundays are always worth capturing. #TimelessTaste #Schlitz

@schlitzbrewing
Saturday, May 23rd, 2015 View Image

#TimelessTaste has no finale. #MadMen #Schlitz

@schlitzbrewing
Saturday, May 9th, 2015 View Image

Remember, nothing but #TimelessTaste tonight. #Schlitz

@schlitzbrewing
Sunday, April 26th, 2015 View Image

Coming soon to Sundays. #SchlitzSummers #TimelessTaste #Schlitz

@schlitzbrewing
Sunday, March 22nd, 2015 View Image

#TimelessTaste in epic arrivals. #BiancaJagger #Schlitz

 
 
 
 
Experience Timeless Taste.
Brewed in the USA since 1849, Schlitz defines timeless taste. Crisp and light with a faint sweetness, the beer that made Milwaukee famous is finished with a prime blend of Cascade, Mt. Hood and Williamette hops. This refreshing icon is for those who appreciate heritage and premium craftsmanship.
 
 
 
 
 
 
  • Schlitz dates back to 1849, when German immigrant, August Krug, began brewing beer in his Milwaukee restaurant’s basement.
  • Twenty-year-old Joseph Schlitz immigrates to Milwaukee from Germany and is hired by Krug to handle his restaurant and brewery’s bookkeeping.
  • The brewery produces 300 barrels of beer.
  • After Krug passes away, Joseph Schlitz takes over the brewery, renaming it the Joseph Schlitz Brewing Company.
  • Schlitz Brewing Co. now produces and sells roughly 2,000 barrels of beer.
  • In the wake of the Great Chicago Fire in 1871, Schlitz sends hundreds of barrels of beer to the City. Its support led the brand to become historically known as “The Beer that Made Milwaukee Famous.”
  • The trademarked “Belted Globe” is used on all Schlitz bottle labels.
  • “The Beer that Made Milwaukee Famous” is introduced as an official slogan at the Columbian Exposition in Chicago.
  • With over 1 million barrels sold, Schlitz becomes the largest brewery in the world.
  • Schlitz introduces the now ubiquitous “Brown Bottle,” an innovation that inhibits light from spoiling beer as quickly.
  • Prohibition is enacted and the brewery is renamed the Joseph Schlitz Beverage Company. Its trademark slogan is also changed to “The Drink that Made Milwaukee Famous.”
  • Prohibition is repealed, allowing the Company to change its name back. Production volumes surge to pre-Prohibition levels.
  • Due to rationing for World War II, canned beer is only offered to the U.S. military and only in drab olive-colored cans.
  • Schlitz beer is once again available to the general public.
  • Following the WWII production downturn, Schlitz quickly regains international prominence, selling 6.35 million barrels in 1952.
  • Schlitz introduces the 7 oz. “Little Joe” bottle.
  • Schlitz introduces the Industry’s first 16 oz. flat-top beer can.
  • The 24 oz. “Tall Boy” can is introduced by Schlitz.
  • Schlitz continues to be at the forefront of product innovation by introducing the first aluminum “Soft Top” can.
  • Schlitz does away with the need for a church key by adopting the first “Pop Top” can.
  • Schlitz brings its renowned advertising savvy to television and introduces the now famous “Real Gusto” campaign.
  • Unable to keep up with demand, the Company builds a 34-acre brewery in Winston-Salem, NC. With a 4.4 million barrel annual production capacity, it became the largest brewery in the world.
  • The Company sells 21.3 million barrels.
  • The Schlitz Brewing Company is acquired by Stroh’s.
  • Pabst Brewing Company acquires the Schlitz brand.
  • Schlitz is now available only in cans.
  • The premium “Classic ‘60s Formula” that made Schlitz the top American Lager for decades is reintroduced.